Test Screening
Studios often test screen their movies to the production team so they can check if it is satisfactory for public viewing, members of the public used to be invited to come to test screenings however many greatly disliked the however after the release of 'Batman and Robin' this stopped as many people disliked it and left bad reviews, after this incident studios became paranoid of criticism decided
to only test screen movies to members of their own production teams.
An example of a film that has been changed after a test screening is 'Titanic' in which a fight scene was cut out as it was viewed as pointless.
Interactive Marketing
Interactive marketing is a form of marketing in which elements from the film are included in everyday life, for example for the movie 'The Blair witch project' the producers wanted to make the audience think what they were watching was real, so to help this 'missing people' posters were put up with pictures of the actors faces on in order to convince the people watching the movie that these people were indeed abducted and possibly dead.
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